BRING SIMPLICITY INTO COMPLEX SOFTWARE SOLUTIONS
Developing smart solutions to improve the daily tasks of people by using my design skills and never ending desire to simplify, will lead to improved interaction, reduced mental workload and enhanced efficiency
IT TAKES MORE THAN DESIGN TO CREATE SUSTAINABLE CHANGE
Supporting organisations to innovate by applying my facilitation skills and never ending belief that change is progress, will lead to a shared vision and pragmatic steps that turn all stakeholders into solution owners
PROVEN METHODS, MAYBE NEW TO YOUR BUSINESS
I started before it was called User Experience; pioneering for software solutions mainly in high performance and dedicated engineering environments. But don’t you worry, UX Design is based on the User Centred Design Approach; a solid method that has been around for about 50 years.
Designing = knowing that you don’t know.
There are always more solutions than problems. Let’s discover the problem and then we’ll have a ball :-) I’m no longer a designer only, neither can I consult you without sketching new solutions
No one designs alone. Even if I am the one doing the sketching, it is about the users, the software development team and all other stakeholders. Decide together what can be done now, with the current resources. That doesn’t mean dreaming is not allowed…and yes, I also like watching the All Blacks :-)
Non mollare mai – never give up
I’ve been pioneering…this basically means I've been faced with resistance and looked at with doubt all the time. I didn’t give up.
I learned it the hard way; innovation & change management go hand in hand. It’s great that companies want a better UX of their products and services, but to be succesful she'll need organisational change.
Wanna know a little secret? There is no shortcut to the top, it’s a step by step process to get there. So let’s do that together.
I’ve heard “that’s not possible” a lot of times…it's only made me more headstrong. I’ve gained a lot of experience discovering ways to make it happen. Unconventional ways. They’re my ways. Are they that different? No, I follow the User Centred Design Approach, it just takes some time to make that tangible for people that are new to it.
Communication is key.
Listening is the essence.
May I listen to you?
I'm a free thinker. I make my path. For me, there is no known path. If I am constrained to follow the conventional ones, I start to fade…So yes, I swam up the stream. Now it seams the Industry has realised the added value of UX Design and processes are accelerating down stream. Wanna ride some waves with me? Do know that I’m already on the look out for the next new thing!
Olandese D.O.C.
100% Dutch but with an international outlook and forever a taste of Italy in me.
A strong vision and a step by step approach help customers forward in their UX maturity and enable business transformation and innovation throughout the organisation. Being genuinely interested in others helps to find ways to make it happen. Together. Pragmatic next steps are easier to take when the vision is there. Then it's like learning to skate: challenging but exciting and fun at the same time.
Mass consumer applications? That’s not my cup of tea. Other people do that a lot better. Specific software solutions for specific user types with specific and often complex tasks, preferably in (high) tech environments, that’s my drill!
I work best: In a technology pushed environment (there are limits…), in a diverse team, with open minded (scientific) software developers, with strong visual designers and architects that are true conceptual thinkers. I then create a setting where it is ok to fail, where there's the courage and willingness to try it differently and to not give up that easily.
Ideas, Fast Thinking, Solutions, Simplicity, Change, Involvement, Vision, Concepts, Innovation, Enthusiasm, Insights, Passion, Faith, Fun, A smile.